User experience is what user experiences – that’s it. But Storytelling can help!

Melinda is an entrepreneur, ‘gamification’ wizard, and N7 paragon. She specializes in perfecting the telling and sharing of narratives and storytelling through interactive experiences using play (gamification) to create behavior change. She is a mentor, coach, and advisor to startups such as Ticketless.ai, greenApes, and Lootcakes and volunteers her time as a mentor at events such as Startup Foundation’s Startup Academy and Startup Weekend. She’s also an international speaker, giving workshops, guest lectures, and talks around the world at companies, universities, and events such as Gamification Europe, Women in Tech Regatta, Festival of Games, UPRISE, and Gamification World. She’s published her research in peer reviewed journals like the Journal for Cultural Research and GAME, as well as on the review board for several publications. For more on Melinda check out http://simplepenguin.co and subatomic.nl or twitter @melindajacobs

Arkadiusz Siechowicz – The CEO of Gamehilll – Gamified learning platform. He has been supporting development of people and organisations for more than 15 years. Gamfication evangelist with vast experience and two international awards from London and Amsterdam to prove the quality of it. An expert in areas of strategic/organisational consulting, including personnel management.