Onboarding gamification in RELAY, INMEDIO, SO!COFFEE stores

FMCG-RETAIL / ONBOARDING

Tour De Lagardere!

Lagardere's two seasons of gamification journey in Europe was a comprehensive gamification project for the implementation of new employees. At the same time, it was also available as a knowledge base for current salespeople. Tour De Lagardere is an implementation for the Retail industry.

What were our goals and challenges in the onboarding gamification project?

Tour De Lagardere is an implementation for the Retail industry. The LTR Group brings together franchisees; the affiant is responsible for employee development. The goal of the project was:

– Transfer of product knowledge through microlearning e-learning content

– Transfer of knowledge about processes in RELAY, INMEDIO stores

– launch of a rewards cafeteria

The gamification platform is a solution that helped maintain the commitment to development. The platform was designed to implement Customer Service Standards. Our goal was also to reduce turnover among store employees. In particular, we focused on increasing product knowledge and improving employee satisfaction. All of the activities resulted in a significant increase in sales at Lagardere.

What did we do together with the client in the onboarding gamification project?

More than 2,000 participants took part in these two editions of the joint Lagardere journey. The gamification platform included:

e-books,
tests,
videos and animations,
quizzes.

The project was divided into two dedicated development paths for two target groups: employees specializing in product sales (INMEDIO) and employees of a coffee shop chain (SO!Coffee).

The platform was available to users for more than 16 months. The storyline was one of the most important implementations on the platform, so it was engaging for a long time. Traveling participants discovered tasks and traveled through the newly discovered countries of Europe. We did this to satisfy the corporate and individual need for knowledge.

The most interesting innovative element was the introduction of the League, which was new to the platform and served as a sales competition that was 100% integrated into the platform’s operation, in such a way that the users’ effort in participating was kept to a minimum. Together,

Lagardere has partnered with us to create one of the most innovative gamification platforms.

Stats from the gamification platform!

On our platform, every opinion is crucial. We analyze feedback to optimize materials and maintain consistent engagement. With just a few minutes a day, you can achieve your goals with content tailored to your employees' preferences and needs.