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Gamification for Electrolux Brand Ambassadors

ONBOARDING

Building Attitude: From service to sales is the main goal of the project.

Dozens of Electrolux brand ambassadors and promoters scattered throughout electronic markets across Poland. This was a group in need of development activities; after all, they are the face of the brand directly in front of the customer. The challenge, however, was to reach their awareness. Their development of consultative sales skills and awareness of the customer service standards required by Electrolux was an important and difficult task. How to accomplish this challenge among a group of people who we can't actually command to participate? The key elements turned out to be: joint workshops, gamification with an interesting storyline

Gamification platform - Electrolux Brand Ambassadors

The storyline from the game supports the Gamification project for Electrolux

We embarked with the participants on a journey in the climate: Around the World in 150 Days with Philip Fogg. The platform included inspirational materials as well as videos and simulations of conversations with customers. Supporting the project were “Master Customer Conversations” trainings geared toward decentering and practicing the consultative sales model.

Reviews of the GRIVALIZATION FOR ELECTROLUX project, training given by the participants themselves:

Jakub
Training professionally conducted and without unnecessary points, straight to the point. Active exercises that were much more than dry theory.

Damian
I can with full responsibility recommend Westhill company and the trainer, Jacek Prokop, for full professionalism and nice atmosphere at the training.

Bartosz
Very interesting and valuable training, which undoubtedly brought a lot to my perception of the client and methods of working with him. Very good and committed trainer.

Dawid
High commitment of the trainer and great preparation. Good adaptation to the needs and capabilities of the trainees. Positive energy and motivation from the leading trainer.

Jakub
Very much practice. Helps me understand the mistakes I make. Proper conduct of the class. Nice atmosphere. Great instructor. Interesting way of presenting. Lots of anecdotes about the cases.

Marcin
The training is very interesting. Will definitely cause a change in the approach to the person promoting on the store. I can understand the differences – the role of the boss – coach. Thanks to the training, I gained knowledge on how to talk to a subordinate to achieve the goal.

Piotr
Training conducted in an interesting way, involving all participants and mobilizing them to work creatively. A lot of knowledge in a short time. Despite the many issues, step by step I was able to assimilate this knowledge and I can see progress. The presenter has an excellent rapport with the participants. He goes through the steps inspiring the participants to do even more. (In a positive sense)

Feedback on the form of Gamification for Electrolux: training, online activities and trainers:

Piotr
MAGD Promoter
This is my first training since working with Electrolux. I recommend it as much as possible. Lots of interesting information on sales development that so far no one at other trainings has given.

Elwira
MAGD Promoter
The training was conducted in a professional manner. Very interestingly conveyed information through various types of exercises. Individual approach to each participant of the training. Thanks to the training I was able to broaden my knowledge and improve the knowledge already acquired.

Patryk
DAGD Ambassador
The training went superbly, great service. The trainer knows what he is talking about, not only dry facts but also a lot of practice, which brings the best results and these I hope will bear fruit in my further career as an ambassador.

Maciej
MAGD Promoter
The training sets some standard for employees. The training was presented brilliantly. Substantive preparation at a high level. The way of conveying information with a very high amount of empathy and understanding. I haven’t met such a qualified trainer for a long time.

Jagoda
MAGD Promoter
The preparation of the presenter was very good, she concretely presented the given content. The training was interesting and stimulated the creativity of the participants.

Piotr
MAGD Promoter
Professional training, conducted very cool, relaxed. It brought a lot for me. Anna – great, keep it up.

Paweł 
DAGD Ambassador
The training itself gave me the opportunity to have a broader view of the whole sales process, I could feel myself as a customer. To see how a particular technique affects the other party. To sum up the training itself, it will support my sales process.

Feedback on training content, engagement:

Adrian
MAGD Promoter
Training at a very high level, well prepared trainer, material, commitment, human face. A lot of practical sales knowledge that enters better through fun and workshops that involve the whole group. I recommend

Matthew
DAGD Ambassador
This was the best training on sales techniques I’ve been to. It gave me a lot of valuable information, a lot of factual and practical value, it was active, dynamic, interesting and positive.

Kacper
MAGD Promoter
Going to this training, I was convinced that it would be another boring training, from which I would not get anything out of it besides “hourly”. Fortunately, it turned out that I was wrong. The classes were held in small groups, the work was dynamic, the instructor maintained a relaxed atmosphere from beginning to end. The skills I acquired during the training will be useful in my work as a salesman and in everyday life.

Sebastian
DAGD Ambassador
I rate the training as a big plus. It showed me how easily I can establish a good contact with a customer who will later buy equipment from me. Cool atmosphere, easy transfer of information, taking part in the training effectively. First real training.

Klaudia
MAGD Promoter
I found the training very interesting. You could learn a lot when it comes to consultative selling. The presenter was very conscientious and committed to give us knowledge about sales. It was impossible to get bored. I recommend.

Dawid
DAGD Ambassador
Training very positive, I liked the way it was conducted. A lot of interesting information, knowledge, interesting games. Overall I will recommend this training to others and have fond memories.

Bartłomiej
MAGD Promoter
Training prepared and conducted at a very high level. Practically just practice and exercises, theory only as much as needed. Great atmosphere.

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