A few dozen ambassadors and promoters of the Electrolux brand spread throughout the electronic markets all over Poland – this is a group of people in need of development efforts. They are the face of the brand, directly dealing with the Customer. How to complete this challenge among people who we cannot just command to take part in the project? The key elements turned out to be: joint workshops, a game-like platform with an interesting plot (150 days to travel around the world with Filip Fogg) which includes inspirational materials, films and simulations of conversations with Customers, as well as trainings entitled “Masterful conversations with the Customer”.