Decathlon Leader Development

Decathlon Leader Academy – what was the goal of the project?

Programme objective:

This idea: Make sport accessible to all – also guided our joint development project, for Decathlon Leaders.


The goal was to prepare the Leaders to be part of the Decathlon COMMUNITY, to impart knowledge about the company’s values – to prepare a group of employees for their new role, that of Decathlon Sports Leaders.

Programme course:

The leaders were also to expand their knowledge of the company – its mission, vision and best practices. What did the project look like: gamification of the Leader Academy?
The answer to the needs was a gamified development platform within the Leader Academy project. We used a number of mechanisms to build engagement!

We combined a series of modern online tasks with a series of offline challenges – including on the store floor. The plot of the development adventure corresponded with Decathlon Poland’s mission – to make sports accessible to all. The elite project used athletes’ motivators – we highlight individual achievements, but also unite participants around a common charitable goal.

We started the project with communication.

The leaders were tasked with solving the mystery of a mysterious text message and an empty football field. The city, previously bustling with life, now stands empty - the City of Stillness.

On the platform, participants also received messages that helped them find their way in the world of development and guided them through the storyline of the project. It alluded to STORY, the mysterious mystery of the City of Stillness. Feel for yourself:
Hi, do you recognize this development? Of course you do! After all, this is where you grew up.

You came to your hometown, after you received an enigmatic text message: I’m running away from here!!!, from your childhood friend Luke. You were united by a common passion – skateboarding. Something happened, something terrible. You feel it like when an injury thwarted your joint sports career.

Something is wrong here... It's too quiet and too empty here. In the afternoons, the swings were perpetually busy. And the skate park where the life of the neighborhood was vibrant, which provided a place for meetings and friendships, looks abandoned....

Task topics that leaders encountered included:

Decathlon Best Practices
Mission and vision
Company values
Business Model