Gamehill | Gamified learning platform
Gamehill | Gamified learning platform
Decathlon – Gamification of the Leadership Academy
LEADERSHIP
About the project
Gamification of the Leadership Academy project was intended to support the customer’s mission. For Decathlon it is – Making sport accessible to all. This idea also guided our joint development project for Decathlon Leaders. The goal was to prepare the Leaders to be part of the Decathlon SOCIETY, to impart knowledge of the company’s values – preparing a group of employees for their new role as Decathlon Sports Leaders.
The leaders were also expected to expand their knowledge of the company – its mission, vision and best practices.
What did the project look like: Gamification of the Leadership Academy?
We combined a series of modern online tasks with a series of offline challenges – also on the store premises. The plot of the development adventure corresponded with Decathlon mission – to make sports accessible to all. The elite project used athletes’ motivators – we highlight individual achievements, but also unite participants around a common charitable goal.
We started the project with communication.
The leaders were tasked with solving the mystery of a mysterious text message and an empty football field. The city, previously bustling with life, now stands empty – the City of Stillness.
The plot of the project
On the platform, participants also received messages that helped them find their way in the development world and guided them through the project’s storyline. It alluded to STORY, the mysterious riddle of the CITY OF BEVERLY. Feel for yourself:
Hi, do you recognize this estate? Of course you do! After all, this is where you grew up.
You came to your hometown after getting an enigmatic text message: I’m running away from here!!!, from your childhood friend Luke. You were united by a common passion – skateboarding. Something happened, something terrible. You feel it like when an injury thwarted your joint sports career.
Something is wrong here… It’s too quiet and too empty here. In the afternoons, the swings were perpetually busy. And the skate park where the life of the neighborhood was vibrant, which provided a place for meetings and friendships, looks abandoned….
You see three kids, probably 13-14 years old. You at that age tried to master Kickflipp, but they don’t seem to have any intention of even standing on a board.
Working at Decathlon has taught you that you need to take matters into your own hands… You want to find out what’s going on… You approach the first kid.
Microlearning: an effective way to acquire knowledge!
In a dynamic business environment, leaders face constant change, competence development and the need to make quick decisions. This is where microlearning comes to the rescue – an innovative learning method that allows knowledge to be acquired in short, focused modules.
Task topics faced by the leaders included:
- Decathlon Best Practices
- Mission and vision
- Company values
- Business Model
- Recruitment
Statistics from
the gamification platform!
