Gamehill | Gamified e-learning platform
Gamehill | Gamified e-learning platform
How to effectively increase motivation and engagement in corporate e-learning? Practical tips and tricks!
Today I would like to share with you my thoughts on corporate e-learning. It may seem like a trivial topic, but believe me it is a real challenge in practice. I have been dealing with this for years and I know that keeping employees engaged is not easy.
In this article, I’ll tell you about my experiences, what works and what doesn’t, and how to make people really want to learn.
🎬 The Netflix effect
Have you ever spent half an hour choosing a film on Netflix, only to finally give up and watch something you’ve already seen? The choice can be overwhelming. The same goes for e-learning. When we give people too many options, they can feel lost and frustrated. So always try to limit your choices to a few well thought-out paths.
Imagine that instead of a huge library of courses, you have a clear path that guides you step by step. It’s like a tourist guide that shows you the best attractions, instead of giving you a map and saying “find something yourself”.
📖 The power of history
Stories are a powerful tool. Unfortunately, most e-learning platforms do not include a storyline or storytelling, which is a shame. In corporate e-learning, a well-constructed storyline can make learning more engaging and enjoyable. When creating a storyline, it is important that it is universal and reaches a wide audience. For example, travel is a topic that almost everyone enjoys. Imagine a course that takes you on a journey through different countries, where you learn new things at each stop. That’s much more exciting than a dry slide presentation, isn’t it?
A storyline also helps to maintain interest over a longer period of time. If we have a strong central theme, participants will want to keep coming back to find out what happens next. It’s like a good book or TV series that doesn’t let us tear ourselves away from the screen.
🗺️Your treasure map
Nothing motivates like seeing progress. When we see that we are getting closer to our goal, we want to try harder. A progress bar is one of the simplest but most effective motivational tools. It shows us how much we have already achieved and how much is still to come. It’s a bit like a treasure map – you can see how close you are to discovering something special.
People like to see that their efforts produce concrete results 🙂
🎁 Small, significant awards
Rewards are a great way to motivate, but you have to be careful with them. Overly high prizes can lead to unfair competition and demotivate those who don’t stand a chance of winning them. It is better to opt for small, meaningful rewards that are accessible to a larger number of participants.
For example, additional coaching sessions, conference tickets or small gifts can be just as motivating but less overwhelming. The key is to make the rewards achievable for the majority while motivating further learning.
Even token gestures, such as commendations or praise, can make a huge difference to employee motivation.
🔧 Continuous improvement
The world is changing, technologies are changing and with them the needs and expectations of users are changing. It is therefore important to constantly monitor and improve your programmes. Analyse data, gather feedback and make changes where necessary.
It’s like running a restaurant – the menu and service must be constantly refined to keep customers happy and coming back.
📊CASE STUDY
Let me tell you about one of our implementations. We were working on an e-learning programme for a large construction company- SKANSKA. We were tasked with teaching employees about safety rules on construction sites. Instead of the usual presentations, we created an interactive journey through the different construction sites. Each stage had a storyline and challenges that had to be overcome to move on. A progress bar showed how far we had come, and there were small but meaningful rewards waiting at the end – such as gift cards to local shops.
The result? Employee engagement increased by 30% compared to traditional training methods.
I hope you find my experiences and advice useful. Corporate e-learning can be challenging, but with the right approach you can achieve amazing results. Remember to limit choices, engaging storytelling, motivating progress bars and small, meaningful rewards.
If you have any questions or would like to share your experiences, let me know!